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It takes a gentle touch to do a gritty job

When Steve Bertrando hired his goddaughter, Codi Caulder, to work at his new tire store in Landenberg six years ago, he wasn’t quite sure it would work out.

Women, he figured, weren’t quite adept at working in what many consider a man’s profession.

But Bertrando found that women actually performed better than men. Today, his business, All About Tires on Baltimore Pike, employs three young women, one of whom just had a baby.

“It’s funny with how the chemistry works out with the girls,” Bertrando said. “A friend of mine started a business with a partner a month ago and already they aren’t getting along. Everybody gets along really well here.”

Gina Compello, Casey Gray and Deyci Lopez combine for about 20 years of service at the tire store. All of them perform all of the physical labor required to lift and mount tires on cars and trucks.

“For a little 100-pound girl like (Compello) to pick up some of the things she picks up is amazing,” Bertrando said. “I wouldn’t want them changing a tractor trailer tire because that gets heavy, but passenger cars and light trucks, these girls can do it all.”

Dave Lerch, who joined with Bertrando seven years ago, said he’s noticed that women work better than men.

“They have a nice touch,” he said. “We get a lot of high-end cars in here, and guys tend to slap things up but these girls have more of a gentle touch. Some of the rims alone are worth $1,200 and the girls can handle it. They are more trustworthy and organized than men.”

Every one of the women at All About Tires can mount and balance four tires on a small car in about 13 minutes.

“They are the NASCAR of passenger cars and light trucks,” Lerch said.

Gray, who lives in Oxford, said she doesn’t mind the physical work.

“I’d rather be doing this than sitting in a big office with a cubicle,” she said.

Lopez, who lives in Landenberg with her two sons and newborn daughter, said she doesn’t mind manual labor. She worked up until her eighth month of pregnancy. She’ll return to work in January.

Bertrando said it took about two months to train the women. He taught them proper technique for tire installation and stressed safety.

Bertrando said he’s noticed more companies hiring women because they get along better than men on the job.

“One of our tire companies saw how good our girls worked together here and the first two hires they had were girls,” he said. “It’s a good dynamic. There’s not a lot of alpha male thing going on. The girls blend right in.”


Written on Friday, April 26, 2013 by
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Welcome to All About Tires! For years we have provided the Toughkenamon, PA area with the latest products and unprecedented service for everything we sell. And for years our customers have been coming back. Visit our online catalog for the tires you need, or stop in and see us. Take a look around—if you don’t find what you need, stop in and see us; we’re conveniently located in Toughkenamon, PA. From the latest and best in tire technology to the services required to keep your vehicle looking good and running great, All About Tires can get you out on the road quickly and affordably. Stop by soon and see why so many people consider All About Tires the one-stop shop for all their tire needs. At All About Tires, our friendly and knowledgeable staff, quick and dependable service professionals, and affordable prices all come together to make driving out on a new set of tires easy. Besides that, we never "tire" of tires! Stop by and see us; you’ll be glad you did.

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